It takes 3 things to get the highest and best offers, when selling your home.
#1 Price it right.
What is right? It is the price the market shows it will sell for based on similar, local sales and what your competition is.
When a home goes on the market, it gets the maximum attention and traffic and has the highest chance of finding a buyer right in the beginning.
If the home is priced too high, no one looks at it and the heaviest traffic opportunity is lost. After 30 days, you must drop the price to recreate that first opportunity buzz. But a price reduction does not have the same luster as a new on the market home. When the home has been on the market greater than 60 days, people think the home must be overpriced or it has problems and it starts attracting bargain hunters. Even your best offers are now lower than market, because bargain hunters think you’ve got to be desperate by now.
If you price your home too low, your home will sell fast, but you’ve settled for less than maximum return, which means you walk away with less in your pocket. To sell it fast and still get top dollar is called highest and best and that’s what I do.
If you choose me as your Realtor®, I will perform a Comparative Market Analysis to determine pricing. A CMA will determine what the market says a buyer would be willing to pay for your home. A CMA is a compilation of all similar homes in the area that have recently sold, are for sale, are pending or are under contract and adjusted to reflect it’s condition and attributes compared to others. For sale properties are it’s competition and sold properties are real dollars someone paid. A CMA will have two figures. The maximum the market says someone would be willing to pay and the minimum.
#2 Availability and timing.
What is available? Opportunity is 100% timing. When the right buyer comes along and they are ready to make a decision, you must be available to answer their questions. When will this occur? No one can predict. So, you must be available to answer your phone, texts and emails 7 days a week from early to late. I’ve taken calls, texts as late as midnight and as early as 4am!
If you choose me as your Realtor®, I will be available morning, noon and night to answer requests for information on your home as well as show your home, leaving you free to do what you want to do.
#3 You must be an excellent communicator.
The first two things will open the door, but to capitalize on the opportunity, you must have knowledge of the home and have a personality that will open up the buyer’s possible objections. When a buyer opens up, you hear the real opinions, objections, concerns and emotions. Buying a home is a big decision. Don’t let something small, silly or pride stand in the way of your success.
If you choose me as your Realtor®, I will be ready for the buyer. I enjoy life and people. I will put the buyer at ease and comfortably deliver answers to their questions. All homes are not for all people, but when the right buyer comes along, their eyes and their hearts open up.
So your next question should be…
Use me as your Realtor® or For Sale by Owner?
Lets look at some basics from both sides of the isle.
87% of all real estate transactions used a real estate agent to sell their homes!
But you’re thinking, 6% professional fees is a lot of money! It is and I take it seriously. But consider this fact: According to the National Association of Realtors®, sellers who use a real estate professional, sold their home for 16% more than do sellers who go it alone. FSBO sellers often do not understand the complexity, range and timing of tasks they will have to perform if they don’t use a professional. Here is their data link.
13% sold their homes FSBO and used an attorney or other source for the legal work. They determined a price, produced and managed the listing. They marketed, showed, negotiated and worked 7 days a week selling their home by themselves. Note: An attorney charges for legal services and does not sell homes! So, even if you use an attorney, you are still doing all the work!
Now, lets consider using me, a Realtor®. For 6% you get an awesome real estate agent! I will recommend a price that the market says your home will sell for, giving you the greatest opportunity to get highest and best. I’ll provide you with tips to get the most money for selling your home. I will market your home, deliver the buyer and handle all the paperwork. In Florida, all the contracts are standardized for legal reasons. I and my team will recognize problems as they arise and we are resourceful at finding solutions. We will work to negotiate the best deal for you, protecting one of your most valuable investments, your home. We are working for you days, nights and weekends, allowing you time with your family, work or play. We’ll be at the closing to answer any questions that may arise and store all the documents for a minimum of 5 years to comply with all the laws. So you can rest at night and well after the sale. All this for only 6%!
If you are ready to sell, it’s decision time.
If you are absolutely ready to sell your home FSBO, click here for the 10 steps to FSBO. And best wishes!
Still unsure about selling your home FSBO, click here for 7 specific things to consider when selling your home FSBO.
If you are ready to use a professional but not sure who, click here and see why you should use me to sell your home.
If you know you want to leave it to me to sell your home, call or text me at 813.240.6054 now and I or one of my team members will help you get started. Or fill out this floating Contact Us form and one of my team members will call you to set up a no obligation review of your home.
We specialize as selling or listing agents in South Tampa, SOHO, Hyde Park, Davis Islands, Channelside, Harbor Island, Westshore, Culbreath Isles, Culbreath Bayou, Sunset Park, Beach Park Bayshore Boulevard and Plant High School district homes. Specialty zip codes 33606, 33602, 33611, 33609, 33629. We are selling and listing agents for the rest of the Tampa bay areas including: Westchase, Country Way, Citrus Park, Fawn Ridge, Carrollwood, Carrollwood Village, Old Carrollwood, Keystone, Odessa, Lutz, New Tampa, Seminole Heights, Wesley Chapel, Land O Lakes, Avila, Lake Magdalene, North Dale, North Lakes, Lake Ellen and Forrest Hills. Zip codes: 33613, 33604, 33603, 33614, 33612, 33624, 33618, 33556, 33558, 33559, 33625, 33626, 33635, 33634, 33544, 33543, 33549, 33548, 34639.